People in the driver group do several things at once and want flexibility. Finally, the impossibles focus on social and mental health issues, focused on well-being.
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Learn more about the consumer of the future 2023 and understand how to prepare your business!
How to deal with this new customer?
Whoever this new customer is, he will definitely change the market. So, it’s good to prepare yourself, because this is an important generation, which has a much more engaged profile to buy than today. Therefore, it is important to get to know you and understand your priorities as a customer.
To get to know your customer and personalize your service, you can invest in tools , for example. This makes it easier to store the information and data that can help in the conversation with him.
Applying cross selling strategies is also relevant, because by understanding the customer’s profile, you can offer other products that can add to their shopping experience.
Training your sales team is essential for all processes to work. Invest in after-sales and a qualified team so that customers feel good when making the purchase.