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1 – Do first, think after
Make it cheap , and test everything. Then evaluate and reflect on what’s next . This will prevent you from embarking on in-depth studies, in risky investments.
Test (Do on a small scale) and measure the result. Then reflect , correct , adapt and retest . Once the result is satisfactory, generalize.
2 – Persevere
Don’t confuse persistence with stubbornness. Doing more of something that isn’t working won’t work better, and forcing it even less. If, for example, your business strategy does not work, change it and start over , if after a while it still does not work, revise your offer, your target or your product, retest again and again until you have satisfactory results . The stubborn entrepreneur will keep the same strategy, the same product, but increase his prospecting and advertising budget, make promotions, and will probably never have a return on his investment.
3 – Have nerve, be bold
Dare, dare, dare… Dare to do things that you are not used to , contact people you think are inaccessible , take risks, impose yourself , show yourself , come out of the shadows. Offer different things, break the codes , be disruptive . At worst, if it doesn’t work, you will have gained confidence for the next few times.
4 – Take the time to surround yourself well
The entrepreneurial adventure requires total involvement. In this jungle, you must not be left alone . You must create new alliances to be stronger and have other points of view . Whether it is to select your partners (accountant, lawyers, suppliers…), your associates , your collaborators … It is important not to rush . Analyze the situation, your needs and look for the right people in terms of values, attitude, commitment and skills.
5 – Choose well involved partners who are complementary and who share the same values
The choice of partners is crucial. Many companies never break through because of an incompatibility of associates. I even saw a number of them sink or dissolve because of clashes between majority partners, who were originally long-time friends! Imagine the situation. Look for complementarity both in terms of behavior and skills . If the founder is very technical and reserved, he will have to look for one or more communicative and commercial partners.
