Digital Marketing

Link building is an Essential Ranking Factor for SEO! Why?

Link building is an Essential Ranking Factor for SEO! Why?

SEO (Search Engine Optimization) can be referred to as the practice of optimizing your website in such a way that it appears at the top of search results. The ultimate benefit of having higher rankings on search engine results is a higher amount of traffic to your website and better exposure to your content. It should be noted that SEO is a combination of multiple techniques that are used to optimize the website and its content. These techniques can be classified into 3 categories, namely on-page SEO, off-page SEO, and technical SEO.

While all SEO techniques matter one way or another in making a website obtain higher rankings on search engine results. Link building technique has its own importance. No SEO expert can overlook link building while formulating an effective SEO strategy. The link-building technique that focuses on the generation of high-quality backlinks can deliver fruitful results. If you want to know more about link building, its importance, and the method to check its progress, then read this article till the very end. Further details are given below:

What is Link Building?

The process of obtaining hyperlinks from other websites to your website is called link building. The links acquired from other websites are termed backlinks or inbound links. The job of these links is to provide users with easy navigation options between various websites. However, in SEO these backlinks can be used to divert traffic from one site to another, hence, increasing the inbound traffic to a website. Additionally, the crawlers used by search engines to index web pages also use these links to crawl websites and web pages. Websites and web pages get ranked on search engines after crawling of search engine bots. Hence, link building is an essential part of any SEO strategy.

The Domain authority and Page authority logarithmic scales that are used to measure the ranking probability of a website also focus a lot on backlinks coming to a website. A website with more quantity of high-quality backlinks that are coming from authoritative websites in a particular niche will have more domain authority. You can check the DA score of a website by using a reliable domain authority checker. The same is the case with the page authority score as well. Moreover, comparing a website’s DA and PA scores with its competitors can be easier with a bulk DA PA checker.

How Can You Check the Link Building Progress for a Website?

Link building is a repetitive process that requires you to obtain hyperlinks from other websites, especially the authoritative ones, regularly. You can acquire backlinks from multiple websites by guest blogging on those websites. Additionally, you can list your website on the resource pages of other websites. You can also build a partnership with authoritative websites for in-bound and out-bound links for better ranking and higher traffic.

It should be noted that algorithms used by search engines also keep track of the quantity and quality of the backlinks coming to a website. Hence, you need to keep an eye out for link building progress of the website to ensure better rankings on search engine results. A reliable backlink checker will let you know about the total number of backlinks coming to your website with their anchors and type of link. You can make an analysis of those links.

Why Link Building Is Important for SEO?

Now coming to the main point of discussion, the importance of link building for SEO. Here we will outline a few reasons to help you understand how backlinks are important for the SEO of any website and how they help you improve the ranking of a website on search engine results. Read on to know more:

Quicker Indexing

As mentioned earlier, Google and other search engines use bots to crawl various web pages. These bots scan the entire page, including the content posted on it. If the hyperlink to your website is posted on an authoritative website that gets crawled regularly, the crawl bots of search engines will become aware of your website and newly launched page earlier. These bots use the given hyperlink to access the web page of your website and crawl it as well, which means your web page will get indexed quicker.

Organic Traffic

When you acquire backlinks from websites that are considered an authority in your particular niche. The audience targeted by those websites will surely consider visiting your website for once. If your link-building strategy is well-paired with quality content, optimum user experience, and quality on-page SEO, you will see a significant rise in the form of organic traffic coming to your website. Additionally, there will be a significant decrease in bounce rates on your website that impacts the SEO of any website negatively.

Higher Ranking

While the number of backlinks is important for any SEO strategy, it is better to focus more on acquiring quality backlinks from authority websites. Having more quality backlinks from authority websites is seen by search engine algorithms as a vote of confidence. As a result, your website is more likely to get higher rankings on search engine results. Higher rankings mean more organic traffic and better exposure on SERPs (Search Engine Result Pages).

Putting it Together

Link building is an important part of SEO, overlooking it while articulating SEO strategy for your website means you are already missing out on a great opportunity to drive organic traffic to your website. We have discussed the process of link building, its importance, and the method of measuring its progress in detail above. We hope you will find this information useful and implement takeaways from this article in your next SEO strategy.

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